Digital Communications Specialist

The Centre for Aging & Brain Health Innovation

has an exciting opportunity for a

DIGITAL COMMUNICATIONS SPECIALIST

Posting Number: 9689

Position Type: Permanent Full-time  

Shift Type: Days

Bi-Weekly Hours: 70 Hours

Union: Non-Union  

Date Posted: March 6, 2026

Internal Closing Date: March 13, 2026

About Us 

The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is at the forefront of driving innovation in aging and brain health across Canada. Guided by our vision of a world where every older person lives with purpose, fulfilment, and dignity, we work to drive the development and adoption of transformative aging and brain health innovations that transform the aging experience.

Job Summary

The CABHI Marketing and Communications (MarComm) team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives, and brand awareness. The team manages and strengthens CABHI’s reputation, including its social and digital media presence, public events, strategic storytelling, media relations, marketing initiatives, and audience engagement. 

Reporting to the Senior Communications Specialist, the Digital Communications Specialist works closely with the MarComm team to ensure consistency and alignment of messaging, as well as collaborating closely with other teams within CABHI to support broader organizational priorities.

Key Responsibilities

• Digital Communications Strategy

o   Develop and maintain a cross-platform digital content strategy and calendar that encompasses CABHI’s goals and aligns with the organization's brand voice and KPI targets

o   Identify opportunities (e.g., through metric tracking and ROI analysis) to improve digital communications and offer recommendations to optimize marketing and communication strategies

o   Initiate and maintain marketing and communications tactics to advance CABHI’s knowledge mobilization activities, translating complex data into clear, approachable, and engaging media formats

o   Manage CABHI’s social media accounts and digital assets (e.g., website), encompassing the work across all CABHI teams

o   Lead multiple digital campaigns simultaneously, while maintaining accuracy and attention to detail

o   Collect and report on digital metrics to support continuous improvement of Marcomm activities

• High-Quality Content Creation

o   Develop engaging, high-impact digital content (social media, website, newsletter, etc.) to advance CABHI’s storytelling efforts and inform diverse stakeholders (e.g., older persons, innovators, partners) on CABHI’s activities and the aging and brain health sector as a whole

o   Create compelling CABHI-branded assets (e.g., social media graphics, infographics, slide decks, videos) using design software such as Canva, PowerPoint, Adobe Illustrator, etc.

o   Interview internal and external stakeholders to write and edit short-form content to convey CABHI’s impact

o   Enhance relationships with ecosystem partners to collaboratively create content with expanded reach through joint channels

• Broader MarComm Strategy

o   Collaborate with the MarComm team, along with other CABHI teams, to advance brand awareness and marketing initiatives that capture cross-organizational priorities and needs

o   Support the ongoing development of CABHI distribution lists (e.g., researching relevant industry and healthcare organizations, research groups, and government stakeholders)

o   Contribute to organizational monitoring and evaluation activities, including identifying gaps and developing measures to effectively assess outreach, engagement quality, and the impact of MarComm efforts

o   Create and distribute monthly media monitoring reports (mentions of CABHI, CABHI partners, competitors, and related organizations)

o   Provide marketing and communications support for event launches and logistics coordination

o   Support the Finance and Operations team in collecting, validating and reporting relevant KPIs

Qualifications

• University degree in Communications, Media Studies, Media Information & Technology, Marketing, Publishing, English, Journalism or a related field with emphasis on written communication, multi-media or equivalent qualification. Additional relevant education is considered an asset.
• Minimum of 3 years’ related experience developing content, including researching, writing and editing copy across a broad range of media (e.g., digital, social, and print).
• Work experience in Healthcare, Technology, or Start-Ups is an asset.
• Graphic design experience (Adobe Creative Suite, InDesign, Photoshop, Illustrator) is an asset.
• Fluency in French is a strong asset.
• Strong computer skills with proficiency in Microsoft Office (Word, Excel, Outlook, and PowerPoint).
• Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter (X), YouTube, Podcast platforms, Adobe Creative Cloud, Mailchimp, Luma etc.).
• Strong interpersonal and oral/written communication skills.
• Excellent ability to accurately turn complex information into lay language.
• Flexible, curious, and comfortable working in a fast-paced, evolving environment.

Compensation

At Baycrest, we take pride in ensuring our compensation structure is internally equitable and compliant with pay equity legislation. We believe compensation should be transparent, equitable, and reflective of your experience and growth. Our salary ranges are structured to support progression, from learning the role to demonstrating full proficiency.

For this position, the salary range is $74,654 to $93,318. The target hiring range is $74,654 to $85,000 per year.

Your placement within the target hiring range will depend on your job-related knowledge, skills, abilities, and relevant education and experience, as well as considerations such as market conditions and internal equity. The starting salary will be determined using these factors to ensure fairness and consistency across the organization.