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Queen City Distillers | Distributor Sales Representative
Food & Beverage / Alimentation et boissons
Regina, SK
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ID:
11636-046
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Full-Time/Regular
SUMMARY
The Distributor Sales Representative is responsible for securing and growing commercial alcohol accounts, with a primary focus on restaurants, bars, hotels, and other on-premise establishments. This role is also responsible for prospecting new customers, building long-term partnerships, and increasing product placement and sales volume within an assigned territory.
DUTIES & RESPONSIBILITIES
- Prospect, secure, and grow hospitality accounts (restaurants, bars, lounges, hotels, and event venues) to expand distribution, increase revenue, and build long-term customer relationships.
- Build and maintain strategic relationships with owners, managers, beverage directors, and purchasing decision-makers to influence buying decisions and secure ongoing business.
- Present and sell spirits, wine, and beer portfolios by clearly communicating pricing, product value, and brand positioning to drive profitable purchasing decisions.
- Negotiate pricing, incentives, and purchasing agreements in compliance with provincial and company regulations to secure sustainable and compliant sales growth.
- Manage the full sales cycle and pipeline from prospecting through close to consistently achieve territory sales objectives.
- Execute in-person sales visits, tastings, demonstrations, and staff trainings to increase product knowledge, brand advocacy, and sell-through at the account level.
- Secure product placements, menu listings, and by-the-glass features to expand visibility, volume, and share within hospitality accounts.
- Collaborate cross-functionally with inventory, operations, and marketing teams to ensure accurate fulfillment, effective promotions, and strong ongoing account support.
- Analyze market trends, competitor activity, and customer needs to adapt sales strategies and maintain a competitive advantage within the territory.
- Maintain accurate CRM records, forecasts, and call reports to support data-driven decision-making and sales performance tracking.
- Consistently meet or exceed monthly and quarterly sales and distribution targets to support company growth and supplier objectives.
- Other duties as assigned.
#LI-Onsite
Required Skills
- Excellent interpersonal, communication, and negotiation skills.
- Self-motivated with a hunter mentality and strong closing ability.
- Ability to manage multiple accounts and priorities independently.
Required Experience
- Proven experience in B2B sales, preferably within alcohol distribution, beverage sales, or hospitality.
- Strong understanding of the restaurant and hospitality market.
- Comfortable with in-person selling and local travel.
This position is located at 1700 Elphinstone St., Regina, SK. View the Google Map in full screen.