OEM Dealer Development Manager, Mitsubishi and Mazda

The Organization

LGM is a national leader in providing warranty, finance and insurance services to the Canadian automotive industry. Since 1998, LGM has been successfully supplying branded products and leading training solutions to Canadian OEM. Our Dealer partnerships are complimented with the strong backing and support of our automotive manufacturing brands, which include BMW/MINI, Kia, Mazda, Volvo, Jaguar, Land Rover/Range Rover and Mitsubishi Motors.

Who We Are Looking For

We are seeking a high-performing professional who thrives in a fast-paced, results-driven environment and understands what it takes to succeed in the Canadian automotive market. This individual is:

• Relationship-Oriented: Skilled at building trust and credibility with dealers, OEM partners, and internal colleagues. You know how to engage, influence, and create long-term value.

• Performance-Driven: Motivated by achieving and exceeding penetration, profitability, and customer experience targets. You bring discipline, energy, and accountability to everything you do.

• OEM-Focused: Experienced in working with branded OEM programs and committed to meeting — and surpassing — the performance expectations of our Mitsubishi and Mazda partners.

• Team Player: An active and collaborative member of the Mitsubishi/Mazda cohort, contributing to collective success while pushing yourself to deliver top results.

• Process & Data-Oriented: You value structure, transparency, and consistency. You know that following process and leveraging data is how we drive performance at scale.

• Coachable & Growth-Minded: Open to feedback, hungry to learn, and committed to continuous improvement. You bring curiosity, adaptability, and resilience to the role.

• Market Leader Mentality: Above all, you are disciplined and driven to be the best in the market at what you do — because our DNA is rooted in being the leading provider of Canadian-branded OEM programs.

The Role

Operating in a territory that includes Eastern Ontario, Ottawa, and Northern Ontario, and reporting to the OEM Director, Dealer Development (ON/AT), this role is responsible for supporting automotive dealers representing the Mitsubishi and Mazda brands.

Key Accountabilities include:

• Maintaining and strengthening existing dealer relationships.

• Partnering with OEM field teams to drive penetration and participation in branded programs.

• Engaging non-participating dealers to demonstrate the value of offering branded OEM program products and services to their customers.

What a Day Looks Like:

• Engage with dealers to strengthen relationships with our branded partners.

• Conduct dealership visits to sustain and grow performance in existing accounts.

• Support dealers in driving profitability within the Business Office.

• Help improve overall dealership productivity and operational performance.

• Train and coach dealership personnel on products in collaboration with our Dealer Training team.

• Work closely with the OEM Program Manager for Mitsubishi and Mazda to ensure brand performance expectations are consistently achieved.

• Actively contribute as a member of the Mitsubishi/Mazda cohort, bringing top performance and collaboration to everything you do.

• Deliver a best-in-class service experience to both existing and prospective dealerships.

• Track and report quantifiable daily results from activities.

• Provide dealers and partners with clear visibility into monthly performance outcomes.

• Partner with the Director of Sales Effectiveness to lead quarterly business reviews with active dealerships in the territory.

• Embrace our DNA as the leading provider of Canadian-branded OEM programs by being disciplined, process-driven, and data-focused.

• Demonstrate coachability, a relentless drive to succeed, and a commitment to being the best in the market at what you do.

Required Skills & Experience

• 5+ years of experience as an automotive representative
• Willingness and ability to travel for work
• F&I experience (preferred)
• Ability to manage ambiguity with maturity and sound judgment
• Proven success in a challenging automotive sales environment
• Strong track record of driving performance in an indirect sales structure
• A winning, team-oriented mindset — leading by example and setting the pace
• Proficiency with MS Office suite

Education

• Post-secondary education required
• Willingness to complete requisite licensing programs (as applicable)

The Rewards

• Compensation: $95,000–$100,000 base + commission
• Hybrid work model for flexibility
• Comprehensive compensation package including:
• Extended health benefits plan
• Group RRSP
• Performance bonus
• Health & wellness benefits
• Education sponsorship
• Work-life balance perks:
• Four paid days annually to “give back” to the community
• Your birthday off — every year
• Vehicle rebate program: Up to $400 per month